Increasing the sales of your website is based solely on your website. How attractive it is? How engaging it is?
How much is it enriched with content? How easy-to-use is it?
A good, professional and clean looking website is your first step in the effort to attract visitors. A stagnant & dull website will simply not sell your product or service. The first impression of your website is very important.
As it only takes a mouse click from visitors to get out of your site and into your competitors. A well designed website can help you draw new prospects, repeat customers and help generate sales because you have grabbed your visitors’ attention to read what you have to say.
What you need next is professional content. You need to show visitors your expertise and why they should buy from you. A proven method of doing this is by creating a "vertical portal" or a "community site". Vertical portal is concentrating
on a smaller niche / target market! You can handle enquiries about your industry or area of expertise.
You can build rapport so that visitors will trust you and buy from you. A vertical portal is a proven method to attract visitors and subsequently convert those visitors to customers.
Promoting is a must for all website. Without it, you are bound to fail. There are many ways to promote your website on the net. The best proven method and most cost effective (again it's free) way is to exchange links to your website
with other sites that supplement yours! This is called 'reciprocal links'. It's a win-win situation where both sites will get what each one wants: more visitors! You might even end up with an agreement such as offering discounts
to either site's visitors in order to give more value to the visitors.
A bit of brain storming would help you find your perfect cyber-match. Why reciprocal links are important is because, once an exchange is made (win-win situation), it is a lot of free advertising about you, circulating itself in the right market. Exchanging links can be done in various ways, by exchanging text link, button link or a banner.
Send updates from time to time via email newsletters on special offers. And the best way to do this is by maintaining a mailing list of your visitors! Try and get your visitors email address via a mailing list subscription and
keep in contact with them. Give tips, information, news, offers or even organize a competition via e-mail. With a mailing list subscription, it would only take you a click of the mouse button for you to send an e-mail to hundreds
or even thousands of your visitors! It is an effective method of personal advertising! Those who subscribe to your newsletter are those who are interested in what you have to say.
Thus, without additional cost, your potential customers are just a mouse click away. And remember, since there were no costs involved, the sales you generate from the mailing list are considered as guaranteed profits.
You need to update your site from time to time. This shows that you are serious about your website! Updating may involve just the main page with up to date news, new tips, new advice, new offers and the list goes on. A change does
not mean you need to revamp the whole website or putting in new graphics regularly etc.
Changing text on your website does not cost you much if you hire someone to do it for you. On the other hand you can also do it yourself, as HTML is not difficult to learn especially editing text! So, with a regularly updated site, a community, a portal, a newsletter to keep in touch with your visitors and a great looking website.
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